About Umma Bear

Hi, I’m Soo — founder of Umma Bear Shop, mom to a bubbly toddler named Ina, and a long-time believer in the power of gentle, effective skincare.

Umma Bear Shop began as a small passion project, born out of late-night feedings, diaper changes, and my endless search for safe, high-quality products for my daughter. With a background in the Korean beauty industry, I knew that some of the best skincare in the world wasn’t just for adults—it was also gentle enough for babies. But finding these trusted Korean-made essentials in the U.S.? Not so easy.

So I started curating them myself.

Umma Bear Shop is a handpicked collection of Korean baby skincare, mommy must-haves, and high-quality mealtime essentials—all products I use in my own home, tested and loved by our family. We focus on clean, safe ingredients, thoughtful design, and brands made with love in Korea.

Our promise? Whether it’s a soothing cream for your baby’s dry skin or a stainless steel plate that makes mealtimes less messy, we only carry what we believe in. No fluff. No fillers. Just mom-approved products you can feel good about.

Thanks for being here. We’re a small shop with a big heart—and we’re so excited to grow with you and your little ones.

With love,
Soo & Ina 🐻