Explore New Arrivals - Korean Baby & Mom Essentials

A refreshing skin break for days when your face feels warm or looks shiny. ❄️

Medicube Zero Pore Cooling Mask pairs a cooling sensation with hydrating ingredients for a fresh, comfortable finish. Its thin Cupra Tencel sheet fits closely around facial contours.

Why We Love It

❄️ Refreshing Cooling Feel
A cooling formula helps skin feel refreshed.

✨ Niacinamide for Smoother-Looking Skin
Supports more even-looking tone and helps improve the appearance of pores.

💧 A Boost of Moisture
Glycerin helps keep skin feeling hydrated and soft.

🌿 Skin-Conditioning Care
Adenosine and Allantoin complement the moisturizing formula.

🤍 Close-Fitting Sheet
The thin sheet hugs facial contours for comfortable wear.

Who Is It For?

For anyone looking for a cooling, moisturizing sheet mask, especially when skin feels warm or looks shiny.

How to Use

After cleansing and toning, apply the mask. Leave on for 10–20 minutes, then remove and gently pat in remaining essence.

Umma Bear Tip 🐻

Think of this as a refreshing hydration step. Pores are a normal part of skin, and a mask won’t permanently shrink them.

Caution

Contains camphor and cooling ingredients. Patch test if your skin is sensitive. For external use only. Avoid contact with eyes and stop use if irritation occurs.

A moisture boost for skin that feels dry or looks tired.

The Medicube Collagen Lifting Mask combines three forms of collagen with eight forms of hyaluronic acid in a jelly-essence sheet mask. Glycerin, panthenol, and allantoin round out the moisturizing formula.

Why We Love It

• Triple Collagen Complex: hydrolyzed collagen, soluble collagen, and atelocollagen

• Eight hyaluronic acid forms for moisture-focused care

• Jelly essence for a nourishing masking experience

• Slim, lightweight sheet

• Individually packaged for convenient use

Who Is It For?

A good option for dry or dehydrated-feeling skin, especially if you want a short masking step.

Contains fragrance. If scented skincare bothers your skin, consider a fragrance-free alternative.

How to Use

After cleansing and toning, fit the mask to your face. Leave on for 10–20 minutes, then remove and gently pat in remaining essence. Follow your packaging directions.

Umma Bear Tip 🐻

Think of this as an extra moisturizing step. Choose it for the hydrated feel and smoother-looking finish, rather than expecting a sheet mask to provide lasting lifting.

Caution

For external use only. Avoid contact with eyes. Stop use if irritation occurs.

Includes: 1 sheet mask.

A nourishing cream-essence mask for your next skincare pause.

The Medicube Deep Peptide Radiance Mask pairs four peptides with niacinamide, Centella-derived ingredients, ceramide NP, and beta-glucan. Its creamy essence offers a richer masking experience than a lightweight, watery formula.

Why We Love It

• Cream essence for a nourishing feel

• Four-peptide blend for elasticity-focused care

• Hydrating ingredients, including glycerin and hydrolyzed hyaluronic acid

• Moisture-retaining sheet made with vegan-approved fabric

• No added fragrance listed in the formula

Who Is It For?

A good fit for skin that feels dry or looks dull, especially if you enjoy richer skincare textures.

If you prefer very lightweight essences, a watery sheet mask may suit your routine better.

How to Use

After cleansing and toning, fit the mask to your face. Leave on for 10–20 minutes, then remove and gently pat in remaining essence.

Umma Bear Tip 🐻

Choose by texture as well as ingredients. This cream-style mask may appeal when you want a more nourishing feel. Follow the wear time instead of waiting for the sheet to dry.

Caution

For external use only. Avoid contact with eyes. Stop use if irritation occurs.

Size: 27ml. - single sheet

A little extra moisture for days when your skin feels dry or looks tired.

The Medicube PDRN Pink Collagen Gel Mask combines glycerin, niacinamide, salmon-derived PDRN, hydrolyzed collagen, and peptides in a jelly-textured hydrogel mask.

Its close-fitting texture gradually changes from pink to transparent during wear, making it an option for a longer skincare pause.

Why We Love It

• Moisturizing formula for softer-feeling, refreshed-looking skin

• Jelly texture that rests closely against the skin

• Gradually turns transparent during wear

• Four individually packaged masks

Who Is It For?

A good fit for dry or dull-looking skin, especially if you enjoy an extended masking routine.

Contains fragrance, so a fragrance-free mask may be a better choice if scented skincare bothers your skin.

How to Use

Apply after cleansing and using toner or serum. Leave on for 3–4 hours, or until transparent, following your packaging directions.

Remove and gently pat in remaining essence.

Umma Bear Tip 🐻

Choose this for the moisturizing formula and masking experience. The color change is part of the mask’s design; it doesn’t prove that every ingredient has been fully absorbed.

Caution

For external use only. Avoid contact with eyes. Stop use if irritation occurs.

Includes: 4 masks, 28g each.

The beloved Birch Juice sunscreen, made for the U.S. market.

ROUND LAB Birch Juice Moisturizing UV LOCK SPF 45 brings the lightweight, moisturizing feel the Birch Juice sunscreen line is known for into a U.S. OTC-registered Broad Spectrum SPF 45 formula.

Designed exclusively for the U.S. market, this daily facial sunscreen provides broad spectrum UVA & UVB protection while maintaining a comfortable, hydrating texture that feels more like skincare than traditional sunscreen.

The lightweight essence texture blends easily into the skin with no white cast and no heavy, greasy finish, making it especially easy to wear every day and layer underneath makeup.

It was also named NBC Select’s #1 facial sunscreen after its editors tested more than 100 sunscreens, earning praise for its lightweight hydration, comfortable finish, and everyday wearability.

Why We Love It

• Broad Spectrum SPF 45 UVA & UVB protection
• U.S. OTC-registered sunscreen developed specifically for the U.S. market
• Lightweight, moisturizing essence-like texture
• No white cast
• Comfortable, non-greasy finish
• Layers easily underneath makeup
• Designed with sensitive and acne-prone skin in mind
• Low-irritation tested
• German Dermatest certified
• Easy to incorporate into an everyday skincare routine

What Makes UV LOCK Different?

If you already know ROUND LAB’s original Korean Birch Juice Moisturizing Sunscreen, you may notice that this one looks a little different.

Birch Juice Moisturizing UV LOCK SPF 45 is the U.S.-exclusive OTC sunscreen formulation.

It was developed to maintain the moisturizing, comfortable skincare experience associated with the original Birch Juice sunscreen while meeting U.S. sunscreen requirements.

That means you’ll see Broad Spectrum SPF 45 on this version rather than the SPF/PA labeling commonly found on Korean-market sunscreens.

Who Is It For?

A great everyday sunscreen for anyone looking for:

• Lightweight daily SPF without a heavy sunscreen feel
• Hydration without an overly greasy finish
• A sunscreen that disappears into the skin without white cast
• An SPF that layers comfortably underneath makeup
• A gentle daily option for sensitive or acne-prone skin

How to Use

Apply as the final step of your morning skincare routine after moisturizer.

Apply evenly to the face, neck, and other exposed areas before sun exposure. Reapply according to the directions on the product label, especially during prolonged sun exposure.

Umma Bear Tip 🐻

If you loved the idea of Korean sunscreens because they feel more like skincare, this is a great example of what we’re excited to see more of: a sunscreen created for the U.S. market without giving up that lightweight, comfortable K-beauty experience.

Daily SPF is much easier to stick with when you actually enjoy putting it on.

Good to Know

U.S.-exclusive formulation: This is ROUND LAB Birch Juice Moisturizing UV LOCK SPF 45, an OTC sunscreen developed for the U.S. market. It is different from the Korean-market version of ROUND LAB Birch Juice Moisturizing Sunscreen.

Lightweight sun protection that feels more like skincare than sunscreen.

The SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum is a lightweight, hydrating daily sunscreen that provides SPF 50 Broad Spectrum protection without the heavy, sticky feel you might expect from traditional sunscreens.

Its watery, serum-like texture spreads easily across the skin and absorbs quickly with no noticeable white cast, leaving skin feeling smooth, comfortable, and hydrated. It layers beautifully with your morning skincare and sits well under makeup, making it an easy everyday SPF for anyone who tends to avoid sunscreen because of how it feels on the skin.

The Hyalu-Cica concept combines hydrating hyaluronic acid with SKIN1004’s signature Centella Asiatica-focused skincare approach, making this especially appealing for skin that wants both daily UV protection and a comfortable, moisture-supporting finish.

Why We Love It

• SPF 50 UVA + UVB protection for everyday sun exposure
• Lightweight, serum-like texture that doesn’t feel like traditional heavy sunscreen
• Hydrating finish for skin that feels dry or dehydrated
• No noticeable white cast for an easy, transparent finish
• Absorbs quickly without leaving skin feeling overly greasy or sticky
• Layers well under makeup
• Comfortable enough to make daily sunscreen feel like part of your skincare routine
• Dermatologically tested for skin irritation
• PETA-certified cruelty-free

Who Is It For?

A great choice if you want high daily sun protection but dislike thick, chalky, or heavy sunscreen textures.

Especially suited for those looking for a hydrating Korean sunscreen with U.S. OTC formulation, a lightweight SPF to wear under makeup, or a sunscreen that feels closer to a moisturizing serum than a traditional sun cream.

How to Use

Apply as the final step of your morning skincare routine to areas exposed to UV rays, including the face and neck, at least 15 minutes before sun exposure.

Massage gently until fully absorbed. Reapply at least every 2 hours as needed, especially during prolonged sun exposure.

Children under 6 months: Ask a doctor before use.

Umma Bear Tip 🐻

The best sunscreen isn’t necessarily the one with the fanciest routine it’s the one you’ll actually want to apply every morning and reapply when needed.

If heavy or white-cast sunscreens are the reason you tend to skip SPF, this lightweight serum texture makes daily sun protection much easier to stick with.

Caution

For external use only. Do not use on damaged or broken skin. Avoid contact with eyes; rinse with water if contact occurs. Stop use and ask a doctor if a rash develops. Keep out of reach of children. If swallowed, seek medical help or contact a Poison Control Center immediately.

For softer, smoother, healthier-looking hair from root to tip.

MOEV ANNURCATIN Treatment is a deeply nourishing Korean hair treatment designed for dry, damaged, frizzy, or weakened hair that needs a little extra care beyond everyday conditioner.

Powered by Annurca Apple Extract (8,000 ppm) and a blend of 50 proteins & amino acids, plus Biotin, Brewer’s Yeast Extract, Caffeine, and 5 Plant Oils, it helps condition damaged strands, smooth the hair cuticle, reduce the look of frizz, and leave hair feeling softer and more manageable.

Its mildly acidic, low-pH formula is designed with both hair and scalp care in mind and can also be used on color-treated hair.

Why We Like It

• 50 Proteins & Amino Acids help nourish and condition damaged hair
• Annurca Apple Extract (8,000 ppm) for healthier, fuller-looking hair
• Helps improve softness, smoothness, and manageability
• Helps reduce the appearance of frizz and boost shine
• Biotin + Brewer’s Yeast Extract + Caffeine support healthy-looking hair and scalp
• 5 Plant Oils provide additional nourishment and moisture
• Mildly acidic low-pH formula
• Suitable for color-treated hair

Who It’s For

A great choice for dry, damaged, frizzy, weak, or frequently styled hair, or anyone looking for a more intensive treatment than their everyday conditioner.

How to Use

After shampooing, gently squeeze out excess water. Apply an appropriate amount through the hair, focusing on the mid-lengths and ends. Leave on for 3–5 minutes, then rinse thoroughly with lukewarm water.

Use 2–3 times per week, or adjust based on your hair’s needs.

Umma Bear Tip 🐻
Think of conditioner as your regular maintenance and a hair treatment as your extra-care day. If your hair feels especially dry from coloring, heat styling, or seasonal dryness, swap your regular conditioner for this treatment a few times a week.

Product Details

Brand: MOEV
Product: ANNURCATIN Treatment
Size: 200g
Origin: South Korea
Hair Type: All hair types
Formula: Mildly acidic / Low pH

Support healthier, fuller-looking hair with MOEV ANNURCATIN Shampoo, a nourishing daily shampoo formulated to strengthen hair from the roots while adding natural volume and hydration.

Powered by 20,000 ppm Annurca Apple Extract, Biotin, and 22 Amino Acids, this gentle formula helps improve the appearance of thinner, weaker hair while delivering essential moisture to keep strands soft, smooth, and resilient. The rich lather effectively cleanses the scalp and hair without stripping away natural moisture, making it suitable for everyday use and all hair types.

Whether your hair feels flat, dry, or lacks body, ANNURCATIN Shampoo helps leave it looking healthier, stronger, and naturally voluminous.

Why You'll Love It

• Gently cleanses without over-drying

• Helps strengthen weak, fragile hair

• Promotes fuller, healthier-looking hair

• Adds lightweight volume and body

• Hydrates hair for softness and shine

• Supports a healthy scalp environment

• Suitable for all hair types and daily use

Key Ingredients

Annurca Apple Extract (20,000 ppm)

A nutrient-rich botanical extract known for helping improve the appearance of stronger, fuller-looking hair while supporting healthy-looking hair from the roots.

Biotin

Helps condition the hair and supports healthier-looking strands with improved softness and resilience.

22 Amino Acids

A comprehensive blend of amino acids that helps nourish the hair fiber, improve moisture retention, and support stronger, smoother-looking hair.

Ideal For

• Fine or flat hair

• Weak or fragile hair

• Dry or dehydrated hair

• Hair lacking volume

• Daily scalp and hair care

• All hair types

How to Use

1. Thoroughly wet your hair with lukewarm water.

2. Apply an appropriate amount of shampoo to the scalp and hair.

3. Massage gently into a rich lather.

4. Rinse thoroughly.

5. Follow with your favorite conditioner or hair treatment for best results.

Suitable for daily use.

Product Details

• Brand: MOEV

• Origin: South Korea

• Product: ANNURCATIN Shampoo

• Size: 525ml

• Hair Type: All hair types

• Texture: Rich foaming shampoo

Why We Love It

Healthy-looking hair starts with a healthy scalp. MOEV ANNURCATIN Shampoo combines nutrient-rich botanical ingredients with amino acids and biotin to gently cleanse while helping hair look fuller, stronger, and more resilient over time. Its lightweight, moisturizing formula leaves hair feeling refreshed, soft, and naturally voluminous without weighing it down.

About MOEV

MOEV is a premium Korean haircare brand dedicated to developing innovative formulas that support healthy hair and scalp care. Combining naturally derived ingredients with advanced haircare science, MOEV creates products that help improve the appearance of stronger, healthier, and more beautiful hair.

Protect, hydrate, and glow with Medicube No Cast Just Glow Collagen Sunscreen SPF 50, a lightweight daily sunscreen that combines powerful broad-spectrum UV protection with skincare-inspired ingredients for healthy, radiant-looking skin.

Formulated with SPF 50 Broad Spectrum protection, this moisturizing sunscreen helps shield skin from UVA and UVB rays while nourishing the skin with Collagen, Peptides, Niacinamide, Centella Asiatica (Cica), Hyaluronic Acid, and Ceramides. The silky, fast-absorbing formula blends seamlessly into every skin tone without leaving a white cast, making it the perfect everyday sunscreen and makeup primer.

Whether worn alone for a naturally dewy finish or under makeup for a smooth base, your skin stays hydrated, comfortable, and beautifully radiant all day.

Why You'll Love It

• Broad Spectrum SPF 50 protection against UVA & UVB rays
• No white cast on all skin tones
• Lightweight, non-greasy formula
• Provides long-lasting hydration
• Helps support the skin's natural moisture barrier
• Leaves skin with a healthy, natural glow
• Layers beautifully under makeup without pilling
• Non-comedogenic and suitable for everyday wear

Key Ingredients

Collagen

Helps improve the appearance of firmer, smoother-looking skin while supporting lasting hydration.

Peptides

Help improve the appearance of skin elasticity and support a youthful-looking complexion.

Niacinamide

Helps visibly brighten uneven skin tone while promoting a healthier-looking complexion.

Centella Asiatica (Cica)

A soothing botanical ingredient that helps comfort skin exposed to environmental stress while supporting the skin barrier.

Hyaluronic Acid

Deeply hydrates the skin to help maintain a soft, plump, and refreshed appearance.

Ceramides

Help strengthen the skin's natural moisture barrier and lock in hydration throughout the day.

Ideal For

• Daily sun protection
• Dry or dehydrated skin
• Dull-looking skin
• Sensitive skin
• Makeup primer
• All skin tones
• All skin types

How to Use

1. Apply generously as the final step of your morning skincare routine.
2. Smooth evenly over the face and neck at least 15 minutes before sun exposure.
3. Reapply every 2 hours, or after swimming, sweating, or towel drying.

Use daily for year-round sun protection.

Product Details

• Brand: Medicube
• Origin: South Korea
• Product: No Cast Just Glow Collagen Sunscreen
• Size: 50ml / 1.69 fl oz
• SPF: Broad Spectrum SPF 50
• Texture: Lightweight moisturizing cream
• Finish: Natural radiant glow
• Skin Type: All skin types
• Features: Non-comedogenic, No White Cast

Why We Love It

Finding a sunscreen that feels like skincare can be difficult, but Medicube No Cast Just Glow Collagen Sunscreen delivers the best of both. It hydrates like a moisturizer, wears beautifully under makeup, and leaves skin looking naturally radiant—without the heavy feel or chalky white residue often associated with sunscreen. It's an effortless everyday essential you'll actually look forward to wearing.

About Medicube

Medicube is one of South Korea's leading derma-cosmetic skincare brands, combining innovative skincare technology with clinically inspired ingredients to create effective daily solutions for healthier, radiant-looking skin. Designed with sensitive skin in mind, Medicube products deliver professional-quality skincare that's easy to incorporate into any routine.

Reveal a brighter, more even-looking complexion with Medicube Kojic Acid Turmeric Niacinamide Serum.

This lightweight daily serum is formulated with a powerful blend of Kojic Acid, Turmeric, Niacinamide, and innovative Glow Capsules to help improve the appearance of uneven skin tone, dark spots, and dullness. As the snowflake-like capsules melt into the skin, they release Squalane and Thioctic Acid (Alpha Lipoic Acid) to provide lasting hydration while supporting the skin's natural moisture barrier.

Gentle enough for daily use, this fast-absorbing formula leaves skin looking smoother, healthier, and naturally radiant.

Why You'll Love It

• Helps improve the appearance of dark spots and uneven skin tone

• Promotes a brighter, more radiant complexion

• Smooths the look of uneven skin texture

• Provides long-lasting hydration

• Supports the skin's natural moisture barrier

• Lightweight, non-sticky texture

• Gentle enough for all skin types, including sensitive skin

Key Ingredients

Kojic Acid

Helps visibly brighten the skin and improve the appearance of discoloration and uneven skin tone for a clearer-looking complexion.

Turmeric Extract

A botanical ingredient rich in antioxidants that helps soothe the skin while promoting a healthy-looking, radiant glow.

Niacinamide

Helps brighten dull skin, improve uneven tone, and strengthen the skin's moisture barrier.

Glow Capsules

Snowflake-like microcapsules melt into the skin to release nourishing ingredients for enhanced hydration and a healthy-looking glow.

Squalane

A lightweight moisturizer that helps soften the skin while reinforcing the moisture barrier.

Thioctic Acid (Alpha Lipoic Acid)

An antioxidant that helps protect the skin from environmental stressors while supporting smoother, healthier-looking skin.

Ideal For

• Uneven skin tone

• Dark spots and post-acne marks

• Dull or tired-looking skin

• Rough skin texture

• Dehydrated skin

• Anyone seeking a brighter, more radiant complexion

How to Use

1. After cleansing and toner, apply 2–3 drops or an appropriate amount to the face and neck.

2. Gently massage until the glow capsules fully melt into the skin.

3. Follow with your favorite moisturizer.

Use morning and evening. During the daytime, always finish with a broad-spectrum sunscreen.

Product Details

• Brand: Medicube

• Origin: South Korea

• Product: Kojic Acid Turmeric Niacinamide Serum

• Size: 30ml

• Texture: Lightweight serum with melting glow capsules

• Skin Type: All skin types, including sensitive skin

• Skin Concerns: Uneven skin tone, dark spots, dullness, dehydration

Why We Love It

This unique serum combines proven brightening ingredients with innovative Glow Capsule technology to deliver both visible radiance and lasting hydration. Kojic Acid, Turmeric, and Niacinamide work together to help improve the appearance of discoloration, while Squalane and Thioctic Acid help keep skin soft, nourished, and glowing without feeling heavy.

About Medicube

Medicube is one of South Korea's leading derma-cosmetic skincare brands, combining clinically inspired ingredients with innovative skincare technology. Its science-backed formulations are designed to address common skin concerns while helping maintain healthy, radiant-looking skin.

Achieve a healthy, radiant glow with Medicube PDRN Pink Peptide Serum, a lightweight daily serum designed to improve the appearance of dull skin, uneven tone, and loss of elasticity.

Powered by Vegan Rose PDRN, 5 Peptide Complex, Niacinamide, Adenosine, and Holy Basil Leaf Extract, this nourishing formula helps support the skin's natural renewal process while delivering long-lasting hydration. The silky, fast-absorbing texture leaves skin looking smoother, firmer, and naturally luminous without feeling sticky.

Gentle enough for daily use and suitable for all skin types.

Why You'll Love It

• Helps improve the appearance of dull, uneven skin tone

• Promotes firmer, smoother-looking skin

• Supports healthy-looking skin elasticity

• Delivers long-lasting hydration

• Helps strengthen the skin's moisture barrier

• Lightweight, non-sticky texture

• Suitable for all skin types, including sensitive skin

Key Ingredients

Vegan Rose PDRN

A plant-based PDRN alternative that helps support the skin's natural renewal process, promoting a brighter, healthier-looking complexion.

5 Peptide Complex

A blend of peptides that helps improve the appearance of skin elasticity while supporting smoother, firmer-looking skin.

Niacinamide

Helps visibly brighten uneven skin tone while improving the appearance of dark spots and supporting a balanced complexion.

Adenosine

A well-known anti-aging ingredient that helps improve the appearance of fine lines and promotes firmer-looking skin.

Holy Basil (Ocimum Sanctum) Leaf Extract

A botanical extract rich in antioxidants that helps soothe the skin and protect against environmental stressors.

Ideal For

• Dull or tired-looking skin

• Uneven skin tone

• Loss of firmness and elasticity

• Dry or dehydrated skin

• Fine lines

• Anyone looking for a healthy, radiant glow

How to Use

1. After cleansing and toner, apply 2–3 drops or an appropriate amount to the face and neck.

2. Gently pat until fully absorbed.

3. Follow with your favorite moisturizer.

Use morning and evening. During the daytime, finish with a broad-spectrum sunscreen.

Product Details

• Brand: Medicube

• Origin: South Korea

• Product: PDRN Pink Peptide Serum

• Size: 30ml

• Texture: Lightweight serum

• Skin Type: All skin types, including sensitive skin

• Skin Concerns: Dullness, uneven skin tone, dehydration, loss of firmness

Why We Love It

Medicube PDRN Pink Peptide Serum combines hydrating, brightening, and firming ingredients in one lightweight formula that layers effortlessly into any skincare routine. Vegan Rose PDRN, peptides, niacinamide, and adenosine work together to help skin look smoother, healthier, and naturally radiant while supporting a stronger moisture barrier.

About Medicube

Medicube is one of South Korea's leading derma-cosmetic skincare brands, known for combining innovative skincare technology with clinically inspired ingredients. Designed to address everyday skin concerns, Medicube creates effective formulas that help promote healthy, glowing skin through gentle, science-backed care.

Reveal a brighter, smoother, and more radiant complexion with Medicube AGE-R Glutathione Glow Serum.

This advanced brightening serum features Glow-some Technology, which encapsulates highly concentrated glutathione in human-identical phospholipids to help optimize ingredient delivery. Combined with Niacinamide, Adenosine, Human-Identical Collagen, and Bifida Ferment Lysate, the lightweight formula helps improve the appearance of uneven skin tone, dark spots, fine lines, and loss of firmness while providing lasting hydration.

Its silky texture absorbs quickly without stickiness, making it an ideal addition to both morning and evening skincare routines.

Why You'll Love It

• Helps brighten dull, uneven skin tone

• Improves the appearance of dark spots and discoloration

• Promotes firmer, smoother-looking skin

• Helps improve the appearance of fine lines and wrinkles

• Delivers lightweight, long-lasting hydration

• Fast-absorbing, non-sticky texture

• Suitable for daily use on all skin types

Key Ingredients

Glow-some™ Encapsulated Glutathione

Highly concentrated glutathione is encapsulated in human-identical phospholipids to help support effective ingredient delivery while promoting a brighter, more radiant-looking complexion.

Niacinamide

Helps visibly brighten uneven skin tone, improve the appearance of dark spots, and support a smoother, healthier-looking complexion.

Adenosine

A well-known anti-aging ingredient that helps improve the appearance of fine lines while promoting firmer-looking skin.

Human-Identical Collagen

Helps improve the appearance of skin elasticity while supporting a smoother, plumper complexion.

Bifida Ferment Lysate

A probiotic-derived ingredient that helps strengthen the skin's moisture barrier while improving overall skin resilience and hydration.

Ideal For

• Uneven skin tone

• Dark spots and post-acne marks

• Dull skin

• Fine lines and wrinkles

• Loss of firmness and elasticity

• Anyone seeking brighter, healthier-looking skin

How to Use

1. After cleansing and toner, apply 2–3 pumps or an appropriate amount to the face and neck.

2. Gently massage until fully absorbed.

3. Follow with your favorite moisturizer.

Use morning and evening. During the daytime, always finish with a broad-spectrum sunscreen.

Product Details

• Brand: Medicube

• Origin: South Korea

• Product: AGE-R Glutathione Glow Serum

• Size: 30g

• Texture: Lightweight serum

• Skin Type: All skin types

• Skin Concerns: Dullness, uneven skin tone, dark spots, fine lines, loss of firmness

Why We Love It

Medicube AGE-R Glutathione Glow Serum combines antioxidant-rich glutathione with proven brightening and firming ingredients in an innovative delivery system. The lightweight formula layers beautifully under moisturizer and makeup while helping skin appear more radiant, smoother, and healthier with consistent use.

About Medicube

Medicube is one of South Korea's leading derma-cosmetic skincare brands, combining clinically inspired ingredients with innovative skincare technology. Known for its science-driven formulations, Medicube develops effective skincare solutions that help improve the appearance of common skin concerns while supporting healthy, radiant-looking skin.

Revitalize the delicate eye area with Beauty of Joseon Revive Eye Serum, a lightweight treatment designed to hydrate, firm, and improve the appearance of fine lines.

Inspired by traditional Korean herbal skincare, this nourishing eye serum combines Ginseng Root Extract with Retinal Liposomes to help improve skin elasticity and support a smoother, brighter-looking eye area. The silky, fast-absorbing formula delivers lasting hydration without feeling heavy, making it ideal for both morning and evening use.

Gentle enough for daily care and suitable for all skin types.

Why You'll Love It

• Helps improve the appearance of fine lines and wrinkles

• Promotes firmer, smoother-looking skin around the eyes

• Brightens the look of tired, dull under-eyes

• Provides lasting hydration without feeling greasy

• Lightweight serum texture absorbs quickly

• Suitable for daily morning and evening use

• Gentle formula for all skin types

Key Ingredients

Ginseng Root Extract

A traditional Korean skincare ingredient rich in antioxidants that helps nourish the skin while improving the appearance of firmness and vitality.

Retinal Liposomes

An advanced form of Vitamin A that helps improve the appearance of fine lines, uneven texture, and visible signs of aging while being delivered in a skin-friendly liposomal system.

Ideal For

• Fine lines around the eyes

• Loss of firmness

• Dry under-eye area

• Tired or dull-looking eyes

• Early signs of aging

• All skin types

How to Use

1. After cleansing, toner, and serum, dispense a small amount.

2. Gently apply around the eye area using your ring finger.

3. Pat lightly until fully absorbed.

Use evening or morning and evening as tolerated.

If you are new to retinal, begin using it 2–3 nights per week, then gradually increase frequency as your skin adjusts.

During the daytime, always apply sunscreen as the final step of your skincare routine.

Product Details

• Brand: Beauty of Joseon

• Origin: South Korea

• Product: Revive Eye Serum: Ginseng + Retinal

• Size: 30ml

• Texture: Lightweight serum

• Skin Type: All skin types

• Skin Concerns: Fine lines, dryness, loss of firmness, dullness

Why We Love It

The eye area is often the first place to show visible signs of aging. Beauty of Joseon's Revive Eye Serum combines the nourishing benefits of traditional Korean ginseng with modern retinal technology to help keep the eye area looking smoother, brighter, and well hydrated. Its lightweight texture layers beautifully under moisturizer and makeup without feeling heavy.

About Beauty of Joseon

Beauty of Joseon is a beloved Korean skincare brand inspired by the beauty traditions of Korea's Joseon Dynasty. Blending time-honored herbal ingredients with modern skincare science, the brand creates gentle, effective products that help promote healthy, radiant-looking skin.

Refresh, hydrate, and comfort your skin anytime with the Dr. Althea 345 Relief Cream Mist.

This innovative dual-layer cream mist combines a nourishing cream layer with a lightweight water essence to deliver long-lasting hydration without feeling heavy or greasy. Enriched with Hyaluronic Acid, Centella Asiatica Leaf Extract, and Panthenol, it helps replenish moisture, soothe sensitive skin, and support the skin's natural moisture barrier.

Its ultra-fine mist evenly coats the skin, making it perfect as a toner, serum mist, makeup prep, or midday hydration boost.

Why You'll Love It

• Instantly refreshes and hydrates dry skin

• Unique dual-layer cream and essence formula for balanced hydration

• Helps soothe sensitive, stressed skin

• Supports the skin's natural moisture barrier

• Ultra-fine mist absorbs quickly without stickiness

• Refreshes skin before or after makeup

• Suitable for all skin types, including sensitive skin

Key Ingredients

Hyaluronic Acid

Provides deep, long-lasting hydration to help keep skin soft, plump, and comfortably moisturized.

Centella Asiatica Leaf Extract

A soothing botanical that helps calm sensitive skin while supporting a healthy-looking skin barrier.

Panthenol (Pro-Vitamin B5)

Helps replenish moisture and strengthen the skin's natural barrier, leaving skin feeling soft and comfortable.

Ideal For

• Dry or dehydrated skin

• Sensitive skin

• Skin exposed to environmental stress

• Makeup preparation and touch-ups

• Midday hydration

• All skin types

How to Use

Shake well before use to blend the cream and essence layers.

Hold the bottle approximately 8–10 inches (20–25 cm) away from the face and spray evenly with your eyes closed.

Use:

• After cleansing as a hydrating toner

• Before moisturizer or serum

• Before makeup to prep the skin

• After makeup for a fresh, dewy finish

• Anytime throughout the day when your skin needs extra hydration

Product Details

• Brand: Dr. Althea

• Origin: South Korea

• Product: 345 Relief Cream Mist

• Size: 100ml

• Texture: Dual-layer cream and water essence mist

• Skin Type: All skin types, including sensitive skin

Why We Love It

Unlike traditional facial mists that provide only temporary hydration, Dr. Althea 345 Relief Cream Mist combines moisturizing cream with refreshing essence to deliver lasting comfort and nourishment. The ultra-fine mist feels weightless on the skin, making it perfect for refreshing your complexion throughout the day without disturbing makeup.

About Dr. Althea

Dr. Althea is a premium Korean skincare brand dedicated to creating clean, minimalist formulas inspired by nature. Designed with sensitive skin in mind, each product combines carefully selected ingredients with gentle yet effective formulations to support healthy, balanced skin every day.

Retinoid care + barrier support, all in one nightly moisturizer.

Rothea Double Retinol Cream is a daily night cream powered by a dual-retinoid system with Retinol + Retinal, paired with Bakuchiol and barrier-supporting ingredients for a more balanced approach to age-prevention skincare.

The formula combines Retinol, Retinal, and Bakuchiol to help improve the appearance of fine lines, texture, firmness, and overall radiance, while Cica (Centella Asiatica), Ceramide, Cholesterol, and Fatty Acids help support the skin’s moisture barrier.

It’s designed for anyone who wants the benefits of retinoid skincare while keeping barrier care an important part of the routine.

Why We Like It

• Retinol + Retinal dual-retinoid formula
• Bakuchiol complements an age-prevention routine
• Helps improve the look of fine lines, uneven texture, firmness, and radiance
• Cica helps soothe and support skin comfort
• Ceramide + Cholesterol + Fatty Acids help support the skin barrier
• Combines retinoid treatment and barrier-focused care in one nighttime step

Who It’s For
Ideal for those looking to introduce more advanced age-prevention care into their nighttime routine, especially if maintaining a healthy skin barrier is also a priority.

How to Use
Apply a small amount in the evening after serum and before or in place of your moisturizer, depending on your routine.

If you’re new to retinoids, start 2–3 nights per week and gradually increase frequency as your skin adjusts. Avoid combining with other strong exfoliating or potentially irritating actives in the same routine when first starting.

Always wear sunscreen during the day when using retinoids.

Umma Bear Tip 🐻
More retinol isn’t always better! Start slowly and pay attention to your skin. Consistency + a happy skin barrier will usually get you much further than trying to use too much, too soon.

A gentle first cleanse that gets the job done without leaving skin feeling stripped.

Rothea Korean Fire Camellia Cleansing Oil is a lightweight cleansing oil designed to melt away makeup, sunscreen, excess oil, and daily impurities while leaving skin feeling soft and comfortable after cleansing.

Formulated with Camellia, known for its nourishing and skin-conditioning properties, this cleansing oil makes an easy addition to your evening routine—especially when you want an effective cleanse without that tight, dry feeling afterward.

Use it as the first step of your double-cleansing routine, or anytime you need to thoroughly remove the day from your skin.

Why We Like It

• Gently removes makeup, sunscreen, and daily buildup
• Helps cleanse without leaving skin feeling stripped
• Formulated with nourishing Camellia
• Leaves skin feeling soft and comfortable
• Easy first step for a Korean double-cleansing routine

How to Use
Apply to dry hands and gently massage onto dry skin. Add a small amount of water to emulsify *(make the oil turn milky) then rinse thoroughly with lukewarm water. Follow with a water-based cleanser if double cleansing.

Umma Bear Tip 🐻
If you wear sunscreen every day (and we hope you do!), a cleansing oil is one of the easiest ways to make sure you’re thoroughly removing sunscreen and buildup at the end of the day.

Your everyday moisturizer for hydrated, resilient, healthy-looking skin.

Rothea Resilience Cream brings together six well-known skincare ingredients—bakuchiol, vegan collagen, peptides, niacinamide, ceramide, and hyaluronic acid—in one easy daily moisturizer designed to support hydration and the visible signs of aging.

The formula helps keep skin moisturized while supporting a smoother, more even-looking complexion. Despite its nourishing formula, it absorbs quickly without feeling overly heavy, making it easy to use as the final step of your everyday skincare routine.

Why We Like It

• Formulated with bakuchiol for a gentle approach to age-prevention skincare
• Peptides + vegan collagen help support a firmer, smoother-looking complexion
• Niacinamide supports brighter, more even-looking skin
• Ceramide helps support the skin’s moisture barrier
• Hyaluronic acid helps attract and retain moisture
• Clinically tested for wrinkle appearance, moisture retention up to 72 hours, and pigmentation improvement
• Fast-absorbing texture for easy everyday use

Who It’s For
A great option for anyone looking to add hydration and age-prevention benefits to their daily routine without making skincare overly complicated.

How to Use
Apply an appropriate amount as the final step of your skincare routine and gently massage into the face and neck until absorbed. Use morning and/or evening.

Umma Bear Tip 🐻
You don’t need a 10-step routine to support aging skin. We like formulas that combine several hardworking ingredients in one step—especially when you’re a busy mom who barely has time for five. 😉

Keep your baby's most delicate skin clean, fresh, and comfortable with the Mongdies Diaper Area Bubble Cleanser.

Specially formulated for the diaper area, this ready-to-use foaming cleanser gently removes impurities while helping maintain the skin's natural moisture barrier. The soft, pre-foamed texture eliminates the need for lathering, making diaper changes and bath time quicker and more convenient—especially when caring for your little one with one hand.

Powered by ceramides, panthenol, probiotic ferment, and soothing botanical extracts, it helps cleanse without disrupting the skin's delicate balance, leaving skin feeling clean, soft, and comfortably hydrated.

Why You'll Love It

• Ready-to-use foam—no lathering required
• Gently cleanses the diaper area without over-drying
• Helps maintain the skin's natural moisture barrier
• Soft, lightweight foam rinses away easily
• Convenient one-hand pump for quick diaper changes and bath time
• pH-balanced formula designed for delicate skin
• Gentle enough for newborns and everyday use

Key Ingredients

6-Ceramide MBL System

A blend of six skin-identical ceramides helps strengthen the skin's natural moisture barrier and reduce moisture loss.

ECO SILKOSE™ Triple Hyaluronic Acid

Three molecular weights of hyaluronic acid deliver multi-layer hydration to keep skin soft and comfortable after cleansing.

Deep Sea Mineral Complex

Mineral-rich seawater sourced from 200 meters below the ocean surface provides over 70 naturally occurring trace minerals to help support healthy-looking skin.

Lactobacillus Ferment Filtrate

A probiotic-derived ingredient that helps support the skin's natural microbiome and maintain a healthy skin barrier.

Coco-Glucoside

A gentle, coconut-derived cleansing ingredient that effectively removes impurities while remaining mild on sensitive skin.

Panthenol (Pro-Vitamin B5)

Helps soothe delicate skin while supporting long-lasting hydration.

Centella Asiatica (Cica) Extract

A calming botanical that helps comfort sensitive skin and support the skin's natural protective barrier.

Gentle & Clean Formula

Thoughtfully formulated for babies' delicate skin.

• EWG VERIFIED™
• German DermaTest Excellent Rating
• Pediatrician Tested
• Vegan Certified
• 20-FREE Formula
• Free from sulfates, parabens, mineral oil, and artificial fragrance
• Manufactured in an ISO 22716 GMP-certified facility

Ideal For

• Daily diaper area cleansing
• Newborns and babies
• Sensitive skin
• Bath time and diaper changes
• Families looking for a gentle alternative to cleansing with wipes alone

How to Use

1. Pump an appropriate amount of foam into your hand.
2. Gently cleanse the diaper area.
3. Rinse thoroughly with lukewarm water.
4. Pat skin dry with a soft towel before applying your favorite moisturizer or barrier cream if needed.

Suitable for everyday use.

Product Details

• Brand: Mongdies
• Origin: South Korea
• Size: 300ml
• Texture: Ready-to-use foaming cleanser
• Dispenser: Foaming pump
• Skin Type: Sensitive baby skin
• pH: Skin-friendly mildly acidic formula
• Shelf Life: 36 months unopened / 12 months after opening

Why We Love It

The diaper area deserves the same gentle care as the rest of your baby's skin. Mongdies Diaper Area Bubble Cleanser offers a soft, ready-made foam that cleanses thoroughly while helping maintain the skin's natural moisture balance. Its easy one-hand pump and mild formula make it a convenient addition to your baby's daily skincare routine.

About Mongdies

Mongdies is one of South Korea's leading premium baby skincare brands, trusted by millions of families for its gentle, science-backed formulations. Every product is thoughtfully developed using clean, skin-friendly ingredients to help protect and nourish delicate skin from newborn through childhood.