Moev

Support healthier, fuller-looking hair with MOEV ANNURCATIN Shampoo, a nourishing daily shampoo formulated to strengthen hair from the roots while adding natural volume and hydration.

Powered by 20,000 ppm Annurca Apple Extract, Biotin, and 22 Amino Acids, this gentle formula helps improve the appearance of thinner, weaker hair while delivering essential moisture to keep strands soft, smooth, and resilient. The rich lather effectively cleanses the scalp and hair without stripping away natural moisture, making it suitable for everyday use and all hair types.

Whether your hair feels flat, dry, or lacks body, ANNURCATIN Shampoo helps leave it looking healthier, stronger, and naturally voluminous.

Why You'll Love It

• Gently cleanses without over-drying

• Helps strengthen weak, fragile hair

• Promotes fuller, healthier-looking hair

• Adds lightweight volume and body

• Hydrates hair for softness and shine

• Supports a healthy scalp environment

• Suitable for all hair types and daily use

Key Ingredients

Annurca Apple Extract (20,000 ppm)

A nutrient-rich botanical extract known for helping improve the appearance of stronger, fuller-looking hair while supporting healthy-looking hair from the roots.

Biotin

Helps condition the hair and supports healthier-looking strands with improved softness and resilience.

22 Amino Acids

A comprehensive blend of amino acids that helps nourish the hair fiber, improve moisture retention, and support stronger, smoother-looking hair.

Ideal For

• Fine or flat hair

• Weak or fragile hair

• Dry or dehydrated hair

• Hair lacking volume

• Daily scalp and hair care

• All hair types

How to Use

1. Thoroughly wet your hair with lukewarm water.

2. Apply an appropriate amount of shampoo to the scalp and hair.

3. Massage gently into a rich lather.

4. Rinse thoroughly.

5. Follow with your favorite conditioner or hair treatment for best results.

Suitable for daily use.

Product Details

• Brand: MOEV

• Origin: South Korea

• Product: ANNURCATIN Shampoo

• Size: 525ml

• Hair Type: All hair types

• Texture: Rich foaming shampoo

Why We Love It

Healthy-looking hair starts with a healthy scalp. MOEV ANNURCATIN Shampoo combines nutrient-rich botanical ingredients with amino acids and biotin to gently cleanse while helping hair look fuller, stronger, and more resilient over time. Its lightweight, moisturizing formula leaves hair feeling refreshed, soft, and naturally voluminous without weighing it down.

About MOEV

MOEV is a premium Korean haircare brand dedicated to developing innovative formulas that support healthy hair and scalp care. Combining naturally derived ingredients with advanced haircare science, MOEV creates products that help improve the appearance of stronger, healthier, and more beautiful hair.

For softer, smoother, healthier-looking hair from root to tip.

MOEV ANNURCATIN Treatment is a deeply nourishing Korean hair treatment designed for dry, damaged, frizzy, or weakened hair that needs a little extra care beyond everyday conditioner.

Powered by Annurca Apple Extract (8,000 ppm) and a blend of 50 proteins & amino acids, plus Biotin, Brewer’s Yeast Extract, Caffeine, and 5 Plant Oils, it helps condition damaged strands, smooth the hair cuticle, reduce the look of frizz, and leave hair feeling softer and more manageable.

Its mildly acidic, low-pH formula is designed with both hair and scalp care in mind and can also be used on color-treated hair.

Why We Like It

• 50 Proteins & Amino Acids help nourish and condition damaged hair
• Annurca Apple Extract (8,000 ppm) for healthier, fuller-looking hair
• Helps improve softness, smoothness, and manageability
• Helps reduce the appearance of frizz and boost shine
• Biotin + Brewer’s Yeast Extract + Caffeine support healthy-looking hair and scalp
• 5 Plant Oils provide additional nourishment and moisture
• Mildly acidic low-pH formula
• Suitable for color-treated hair

Who It’s For

A great choice for dry, damaged, frizzy, weak, or frequently styled hair, or anyone looking for a more intensive treatment than their everyday conditioner.

How to Use

After shampooing, gently squeeze out excess water. Apply an appropriate amount through the hair, focusing on the mid-lengths and ends. Leave on for 3–5 minutes, then rinse thoroughly with lukewarm water.

Use 2–3 times per week, or adjust based on your hair’s needs.

Umma Bear Tip 🐻
Think of conditioner as your regular maintenance and a hair treatment as your extra-care day. If your hair feels especially dry from coloring, heat styling, or seasonal dryness, swap your regular conditioner for this treatment a few times a week.

Product Details

Brand: MOEV
Product: ANNURCATIN Treatment
Size: 200g
Origin: South Korea
Hair Type: All hair types
Formula: Mildly acidic / Low pH